Music genre theorists

Now that we're studying for making our music video, we did some analysis deeper into the genres and the theories/theorists that may be contained within them.

Steve Neale (1980) - Genres are instances of repetition and difference. Difference is absolutely essential to the economy of genre.
(1990) - Hollywood's generic regime performs two inter-related functions. 1. To guarantee meanings and pleasures for audiences. 2. To offset the considerable economic risks of industrial film production by providing cognitive collateral against innovation and difference.

David Buckingham (1993) - Genre is not simply "given" by the culture; rather, it is in a constant process of negotiation and change.

Knight (1994) - Satisfaction is guaranteed with genre; the deferral of the inevitable provides the additional pleasure of prolonged anticipation.

John Fiske - Genre is an attempt to structure some order into the wide range of texts and meanings that circulate in our culture for the convenience of both producers and audiences.

Rick Altman - Argues genres are usually defined in terms of media language (semantic elements) and narrative codes.

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